About Scotts LawnService:
Scott’s LawnService was a residential lawn care company that provided services such as fertilization, weed control, aeration, seeding, and pest management across the United States. It operated as part of the broader lawn and garden ecosystem associated with the Scotts brand and focused on scheduled, route-based service delivery to homeowners.
About the project:
Scott LawnService approached Software Verde with a goal of figuring out how they could better leverage prospective customer data to its full potential. After reviewing the dataset, we realized there was enough information to plot each address on a map and apply meaningful visual segmentation. Using Google Maps and open-source mapping libraries, we built a tool that allowed them to visualize their data in a tangible and interactive way. This was a strong starting point, but we knew it was only the beginning.
Working directly with sales supervisors, we expanded the tool into what is now the Campaign Designer. This system enabled supervisors to build and manage sales routes by drawing polygons directly on a map. Prospective customers within each region would be automatically grouped and pushed out to assigned sales teams’ mobile devices.
This not only streamlined the creation of sales routes, but also made it much easier to adjust them in real time when unforeseen events impacted coverage areas, such as weather delays or construction.
With the Campaign Designer, Scott LawnService was able to turn previously underutilized data into actionable insight, reduce operational inefficiencies, and improve communication between field teams and sales leadership.
Services Provided
- Geospatial Data Visualization
- Google Maps Integration
- Sales Route Optimization Systems
- Mobile Field Data Distribution
- Geofencing & Polygon Mapping Tools
- Real-Time Data Synchronization
